Blog
Applied AI for smaller companies, no hype.
Automation, prospecting, management, behind the scenes of building our
own software — one article a week, sourced, written from what we
actually see working with smaller companies.
Automation & process
A poorly targeted message sent by hand stays poorly targeted once
automated — it just goes out faster, to more people, and damages
your sending reputation along the way. What to define before you
plug anything in.
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September 2026 · 8 min read
Checklist
The tasks that pay back fastest in a smaller company — invoicing,
chasing, rotas, data entry — sorted by area, each with what it costs
while it stays manual and how to go about it.
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August 2026
Guide
The simple method for telling, before you commit, whether an
automation pays for itself — a one-line formula, a worked example and
the mistakes people make most often.
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August 2026
Article
Automating a process nobody has ever questioned usually does more
harm than good. What an audit really uncovers, and why it has to come
first.
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August 2026
Tools
Cost price, recommended selling price, break-even point, the gap
between a delivery note and its invoice, allergen labelling. They run
in the browser, and they come with Margeo.
See the calculators →